The third Serbian-Greek conference “Folklore in Contemporary On- and Off - Line World” was held on Friday, November 29, starting at 5:00 pm (6:00 pm Greek time). This conference is the result of work on the bilateral project “Cultural Identities and Social Interaction in the Physical and Digital World: Case Studies from Serbia and Greece”, organized by the SASA Institute of Ethnography and Laboratory of Social Sciences, Department of Pedagogy and Primary Education, School of Education of the National and Kapodistrian University of Athens (NKUA). The conference was opened by the project leaders, Gordana Blagojević, PhD, principal research fellow of the SASA Institute of Ethnography, on behalf of the Serbian participants, and Rea Kakampoura, PhD, professor of folklore studies and the director of the Laboratory of Social Sciences NKUA on behalf of the Greek participants.